Maybe you've seen the shirts on Gap ads or the new red phones from Motorola or the smoking hot red iPods from Apple. They're hot - and they're for a cause. One of the 12 Steps in our Results Revolution marketing program advocates the use of alliance marketing - riding the coattails of a national advertising campaign, joining with a nonprofit or partnering with another local business that targets your customers. With this campaign, national brands are linked together for a common cause - Product RED. And it's a raving success. You have to "join" on the Product RED web site to be "notified" of product availability.
http://www.mpdailyfix.com/2006/10/joinredcom.html
http://www.myspace.com/joinred
How can you support this cause in your small business? or another national cause? This one is hot - and Christmas is a great time to see RED.
Not if I beat you to it... <grin>
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