Thursday, October 19, 2006

Do you have a customer-centric company?

Even if you're a one man company, stop thinking less than $1,000,000 and stop shooting yourself in the foot.

Consider the following story an apply it to your micro-enterprise.

Want a Happy Customer? Coordinate Sales and Marketing
In today's hyper-competitive world, your sales and marketing functions must yoke together at every level-from the core central concepts of the strategy to the minute details of execution. Harvard Business School professor Benson Shapiro on creating the customer-centric team.
Source: Working Knowledge

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