"Why Blog" From Blog Marketing by Jeremy Wright:
Search Engine Marketing Blogs give you an increased presence on major search engines like Google and Yahoo!.
Why not to blog?
Position You as Expert Blogs enable you to articulate your viewpoints, knowledge, and expertise on matters pertaining to your industry.
Build and Early Buzz ... React to Negative Events ...
- Don't post articles that blatantly advertise your websites
Prospered not to increase my Standard of Living,
but to increase my Standard of Giving