How To Swing With Guerrilla Marketing - Forbes.com: "Instead, try guerrilla marketing--the artful use of imagination mixed with hard work--to reach a highly targeted audience. Executed well, such shrewd tactics can achieve big results, says Jay Conrad Levinson, author of Guerrilla Marketing: Secrets For Making Big Profits From Your Small Business, and a 12-year veteran of major ad agencies, including J. Walter Thompson and Leo Burnett.
Click here for ten effective guerrilla marketing tactics.
Guerrilla marketing is all about efficiency, but that doesn't always mean spending less. Companies tend to allocate about 4% of sales on marketing, although some crafty guerrilla marketers may go as high as 8%, Levinson estimates."
There are some very good ideas used by fifth avenue types here. We could really learn from these.