Upon meeting or conversing with any new business associate or contact, or even being referred to a beneficial resource or contact, I immediately follow up with an invitation to connect on LinkedIn. As Krogue tells it, a sales cycle will typically, statistically, require a total of six contacts before a prospect is ready to tip over the edge. Creating the LinkedIn contact (as well as an immediate email follow up message to a first conversation), will instantly move the number of contacts from a first meeting from one interaction to three. Halfway to goal. Brilliant.
