Friday, September 05, 2008

More referrals means more business

Would you like more referrals? Would that help your business?

Of course, everyone would love to have more referrals.

So, how do you go about getting some more?

Just as in internet marketing, referral marketing requires multiple follow-ups. That is why a smart internet marketer always includes an autoresponder and newsletter system so that they can drip on those who have asked for more information.

But, we all know that email isn't the ONLY way. It isn't even the silver bullet that marketers thought it would be. Instead, you need to have more tools in your belt if you are to be a successful marketer.

You need:
  1. Email autoresponder and newsletter service
  2. Direct mailing programs to mail your lists reminders via the postal service
  3. a Phone marketing plan to call your hot list
  4. and a CRM to keep track of it all.
Of course, there are radio and TV ad programs as well as PPC. Google adwords pretty much covers those well as a base, but what about all of the rest?

Have you covered these bases?

How are you keeping track of your contact attempts and tracking the results?

Having people refer you business out of the blue still requires you to reel in that fish and dehook it and clean it, right?

Eric Standlee
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