To blog or not to blog - HP Small and Medium Business

This was shared by my friend Jim Boy. It is a great article on why blogging is important and some how-to.

Ignore the “blogosphere” at your peril is the message of new consumer research. Vocal bloggers are now influential trend-setters, according to Tech PR firm Hotwire.

In a recent survey of European shoppers’ attitude to the Internet, the company found that web-based reviews from somebody believed to be independent were considered almost as reliable a source as newspapers. Although information gathered from blogs was rated a little less reliable, it was considered nearly twice as trustworthy as TV advertisements or spam mail.

Be blessed,
Eric Standlee