Wednesday, November 15, 2006

To Blog or Not to Blog

In case you need more information on this subject...

To Blog or Not to Blog

For those of you wanting to "read all about it" from a reliable source on blogging, try out this new study report, The Blogging Success Study, from Northeastern University and Backbone Media.

http://www.scoutblogging.com/success_study/

The report cites the Mississippi Hospital Association as a great example of a successful blog. They also site multiple other small businesses and organizations, so this is NOT a pie in the sky report about corporate or tech blogging - it is applicable. It also addresses customer experience via the blog, which is a key element, in my opinion to small business success in the blogosphere.
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