To Blog or Not to Blog
For those of you wanting to "read all about it" from a reliable source on blogging, try out this new study report, The Blogging Success Study, from Northeastern University and Backbone Media.
http://www.scoutblogging.com/success_study/
The report cites the Mississippi Hospital Association as a great example of a successful blog. They also site multiple other small businesses and organizations, so this is NOT a pie in the sky report about corporate or tech blogging - it is applicable. It also addresses customer experience via the blog, which is a key element, in my opinion to small business success in the blogosphere.
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